Our Story: From the Beginning to Now
Welcome to Orase!
I’m Elena Levine, and together with my husband Alexey Newland, we started Orase in sunny California in 2019 with a clear purpose: to help women express themselves and make a difference through fashion. Today, Orase is more than just a clothing brand - we’re a community dedicated to empowering people with stylish designs that inspire confidence and self-expression, while driving positive change.
Our mission is to empower people to embrace their true selves with confidence and comfort.
Orase stands for Our Real Actions Shape Emotions (ORASE). This isn’t just a tagline - it’s the foundation of everything we do.
We create clothing that looks great and feels even better, using top-quality materials designed for durability and softness. Each piece is carefully made to support everyday life, combining style that inspires with comfort that lasts. By choosing our brand, you’re not only choosing exceptional products but also helping provide clean water for women and their communities. This transformative effort is made possible through our partnership with Water.org, helping us achieve our mission and create lasting change.
Transforming lives: one drop at a time
Every purchase helps provide 20 years of access to safe water for one person
Women and girls worldwide spend a staggering 200 million hours each day collecting water. We believe that access to clean water is fundamental to empowering women and their communities. Women often bear the burden of collecting water, which limits their time for education, work, and family. By helping provide safe water, we can free women from this daily struggle, enabling them to pursue opportunities that improve their lives and their communities. Supporting water access aligns with our mission to create meaningful change and inspire empowerment through action. This initiative is dedicated to lifting the burden of water collection from women, giving them the freedom to pursue their dreams and ambitions.
Beyond a Brand: Passion and Empowerment
Join us in making a difference. Our clothing is more than fashion - it’s a movement that inspires confidence, self-expression, and the belief that small actions lead to big transformations. Celebrate your unique journey and embrace your potential with us. Together, fueled by passion and love, we can shape a brighter future.
Join us in supporting our mission.
Thank you for being part of our story!